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  • Home
  • Blog
  • Portfolio
  • Services
    • Strategy
    • Branding
    • Digital
    • Investor Relations
    • Employee Engagement
    • Experiential Branding
  • Contact Us
  • About Us
    • About Us
    • Africa, Continent of Promise
    • Making a Positive Difference in Africa
    • Branding is a Force for Good
    • The HKLM Difference
Red graphic header reading brand purpose 101 with examples
05/03/2020 / brand, branding

Brand purpose 101

So, you’re building a brand. Maybe you’re just in need of a brand refresh. Where…

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Jessica Evans 05/03/2020
28/01/2020 / Africa, brand, brand engagement, branding, Digital, digital marketing, engagement, Marketing, Social, South Africa, strategy, Trend

Beginner’s guide to influencer marketing

The hallmark of the last decade has been social media, its rapid growth and development,…

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Jessica Evans 28/01/2020
14/01/2020 / Africa, digital marketing, engagement

How to nail content marketing in 2020

We’re two weeks into 2020; traffic is returning to normal, and sleepy businesses are stretching…

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Jessica Evans 14/01/2020
22/01/2019 / brand, brand health, branding, communication

Building a brand consumers can trust

Branding is a way for organisations to differentiate themselves from their competitors, it helps the…

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Cole Ndelu 22/01/2019
08/01/2019 / Africa, brand, branding, communication, culture, South Africa, strategy, technology, Uncategorized

Brands wrestling for relevance

In an ever-changing marketing environment brands have to work harder to stand out amongst the…

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Mathebe Morule 08/01/2019
25/05/2018 / brand health, branding, communication, strategy

HKLM rebrands Chamber of Mines of South Africa to Minerals Council South Africa

The now Minerals Council South Africa, embarked on a 3-year journey with HKLM to rebirth…

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Sean McCoy 25/05/2018
20/03/2018 / brand, Digital, engagement, internal branding, strategy, technology, Uncategorized

Data analytics and its impact on your business

We live in a world where there is more information captured on a minute-by-minute basis…

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Jonathan Houston 20/03/2018
29/09/2017 / brand, engagement, IBE, Mark Lives, Marketing

People as strategy

It was the late business management guru, Peter Drucker, who is attributed with saying that…

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Sean McCoy 29/09/2017
30/06/2016 / branding, communication, culture, Mark Lives, Marketing

Putting lipstick on the pig not a sustainable model

I was initially alarmed and dismayed by a headline in the April edition of Harvard…

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Sean McCoy 30/06/2016

NEW BRAND THINKING


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