Brand purpose 101 So, you’re building a brand. Maybe you’re just in need of a brand refresh. Where… Read More
Beginner’s guide to influencer marketing The hallmark of the last decade has been social media, its rapid growth and development,… Read More
How to nail content marketing in 2020 We’re two weeks into 2020; traffic is returning to normal, and sleepy businesses are stretching… Read More
Building a brand consumers can trust Branding is a way for organisations to differentiate themselves from their competitors, it helps the… Read More
Brands wrestling for relevance In an ever-changing marketing environment brands have to work harder to stand out amongst the… Read More
HKLM rebrands Chamber of Mines of South Africa to Minerals Council South Africa The now Minerals Council South Africa, embarked on a 3-year journey with HKLM to rebirth… Read More
Data analytics and its impact on your business We live in a world where there is more information captured on a minute-by-minute basis… Read More
People as strategy It was the late business management guru, Peter Drucker, who is attributed with saying that… Read More
Putting lipstick on the pig not a sustainable model I was initially alarmed and dismayed by a headline in the April edition of Harvard… Read More