Creativity vs Innovation Creativity and innovation – 2 words that often appear alongside one another but certainly aren’t… Read More
New Bank of Abyssinia brand marries traditional culture and contemporary thinking Bank of Abyssinia, the third largest private bank in Ethiopia unveiled a new brand positioning… Read More
Brand And Marketing: Finding The Balance For SMEs Being in business is about more than just hitting the bottom line. Sure, financial growth… Read More
Of startups, challengers and nation brands It is always opportune to reflect on the state of the nation, insofar as our… Read More
Use your second chance properly I’ve always held the view that we all make mistakes, and perfect delivery each time… Read More
What companies may learn from politics Politics is not the focus of this column but it does set the scene for… Read More
Agency culture — how indie beats the multinationals The debate of the large international group vs the local independent agency is not a… Read More
Rebels with a cause Following a series of workshops I have recently concluded across five SADC countries, engaging some… Read More
Forget Omnichannel; Brands and Data are Omnipresent Much has been said recently about a digitally lead brand. Which is excellent. We need… Read More
The evolution of brand communications In a world where advances in technology have allowed us to become more connected than… Read More