Brands wrestling for relevance In an ever-changing marketing environment brands have to work harder to stand out amongst the… Read More
New Bank of Abyssinia brand marries traditional culture and contemporary thinking Bank of Abyssinia, the third largest private bank in Ethiopia unveiled a new brand positioning… Read More
HKLM rebrands Chamber of Mines of South Africa to Minerals Council South Africa The now Minerals Council South Africa, embarked on a 3-year journey with HKLM to rebirth… Read More
Connecting to your audience We live in a world of infinites – we have an infinite number of products… Read More
Brand And Marketing: Finding The Balance For SMEs Being in business is about more than just hitting the bottom line. Sure, financial growth… Read More
Confidence vs arrogance in marketing, comms No cage-fighting mentality that excites boxing ring fans is likely to prevail in the team… Read More
Fashion | Saving | Technology and Changing A Culture There is a lot of media attention around the new Mna Nam saving fashion accessory;… Read More
The Real McCoy: Cry the internal brand As neither political analyst nor commentator, I approach this space with caution — yet with… Read More
Use your second chance properly I’ve always held the view that we all make mistakes, and perfect delivery each time… Read More
What companies may learn from politics Politics is not the focus of this column but it does set the scene for… Read More