MERGER AND ACQUISITION

BRAND STRATEGY

Navigating the murky M&A waters with Purpose & Authenticity

Given the importance of branding in conjunction with an M&A event, it is often assumed that it is among the most deeply considered topics of any deal. However, in the wake of the countless complex decisions that the leadership team is required to make before, during, and after a merger, the core brand choices are often rushed and poorly planned.

This is an area of huge strategic importance as it affects both organisations in a very profound way. Not only from a pure brand point of view; but also in terms of the three primary skakeholder relationships : employees; suppliers and clients.

We have developed specific methods which seek to place each of those audiences at the centre of strategic decision making around your brands and help you navigate your way through these murky waters.