What is employee engagement?
Employee engagement is the commitment of employees to their organisation and its goals. When a brand has employee engagement it has employees that care about its well-being. This concern and compassion for the brand is what make employees produce good quality work. When your employees are engaged, they go the extra mile without you having to ask them.
There’s a big distinction between engagement and happiness or satisfaction. An employee may be satisfied working for you, but if they aren’t invested in your purpose, vision, and values, they’re not going to produce work that echoes your purpose, vision, and values. Cultural aspects of your business like cake once a month isn’t going to make your employees engaged. It comes down to how valued your employees feel; do they feel that their input is important? Are they comfortable enough to disagree and offer alternatives? Do they feel like working for you is worth all the stress, tiredness, and labour? Would they go the extra mile, for the sake of the brand?
Who needs employee engagement strategy?
Arguably every brand needs a strategy for their employee engagement, but there are some key instances where it becomes vital. If you have just launched a new brand, if your brand has merged with or bought another, or if you notice a slump in employee morale, you need to work on your engagement strategy. Apart from boosting morale in these situations, employee engagement will improve the quality of work produced, an important factor for success in each of these circumstances.
How will employee engagement strategy help you?
Beyond the direct benefits of more engaged staff and high-quality work, a good employee engagement strategy turns your staff into brand ambassadors and attracts new talent. Ultimately, a strong engagement strategy starts a cycle of engaged employees, attraction of new talent, and more engaged, and talented, staff.