Founded in Botswana in 1983, Wilderness Safaris is widely acclaimed as the continent’s foremost ecotourism operator. They offer their guests life-changing journeys in some of the most remote and pristine areas in Africa, doing their bit to conserve Africa’s spectacular biodiversity and share ecotourism’s benefits with rural people. HKLM were commissioned to update and invigorate their brand. Based on our detailed brand audit, we evolved their brand positioning and helped them articulate their purpose which is ‘Dedicated to conserving and restoring Africa wilderness and wildlife’. We also conducted brand engagement workshops in each of the countries in which they operate and assisted them with a robust digital communication strategy.