The relationship between the University of Johannesburg (UJ) and HKLM started in 2006, when, after the Rand Afrikaans University (RAU), Vista University and Wits Technicon merger, UJ entered the market as a “new institution” and a new brand. HKLM was tasked to develop the strategic positioning, the payoff line, “Rethink Education. Reinvent Yourself”, as well as the brand identity guidelines.
Our brand services have spanned a range
of collateral elements, extending to campus signage solutions, whilst our communication services have covered a number of market segments. This includes undergraduate, postgraduate and alumni; all of whom have been evaluated annually through comprehensive research and measurement, offered within the group.
We have also delivered internal brand engagement across multiple campuses using a range of activation methods.