RMB is a leading African corporate, investment and private bank and part of one of the largest financial services groups (by market capitalisation) in Africa – FirstRand Limited.
Our work for RMB included a brand audit and analysis, brand architecture, brand positioning, identity and visual language refresh. All of the above culminated in a detailed set of brand guidelines and a brand playbook. Thereafter we rolled out an internal brand engagement exercise across all levels of RMB, including its various executive committees, an identified team of brand ambassadors, and the broader workforce. We also implemented an extensive new interior and exterior signage system across the continent.