Nedbank, one of South Africa’s leading financial services providers, is rapidly expanding across Africa. HKLM has been Nedbank’s brand agency since 2004.
We play a vital role in assisting Nedbank with their brand strategy, identity, imagery, visual language, collateral, brand and digital guidelines as well as employee brand engagement initiatives. We have also reconfigured their retail experience through the redesign of all their branch outlets.
In 2017 HKLM were commissioned to update Nedbank’s corporate identity and visual language in order to reflect Nedbank’s new positioning to ‘see money differently’, to ensure that Nedbank’s brand identity was optimised to live in a digital world, and to ensure that the Nedbank brand is relevant across the African continent.