MoneyGram, a global money transfer company needed to revive its presence across Africa through campaigns, signage and integrated communication to entrench its new positioning. HKLM designed an updated visual language and produced communication and signage for the brand’s rejuvenation across all of its territories.

We concentrated on direct services to SA, Nigeria and Cameroon, but our overall communication and visual language solution applied to 22 countries, spanning Anglophone, Francophone and Lusophone territories.