Hollard, a household name in the financial services industry, embarked on a strategically led brand refresh, which included a new identity for this much loved South African brand. HKLM embarked on a strategic insight phase, allowing us to fully understand the nature and character of the organisation.

We provided strategic recommendations on the look and feel of the new identity. The result was an identity that captured the essence of the organisation to be bold and different in everything it does with a brand promise to live brave.