The Demartini Institute is a private research, education and service institute founded in 1982 by Dr. John Demartini. It is dedicated to exploring and expanding human awareness and potential. HKLM was tasked to fine-tune the Demartini brand positioning and strategy and to relook the brand identity, while recognising the heritage of the existing brand signature.

Leveraging off the brand platform and essence of “radiant”, HKLM developed a visual language inspired by dynamic light photography that makes use of radiant colour that comes to light from darkness. Dynamic shapes were created to convey messages of movement, change, love, symphony and dynamism against contrasting backgrounds. The graphic language also spoke of the paths of travel, synaptic connections and trails of radiant light. We also created a series of collateral including book covers and DVD covers using the new visual language style.