Love is in the air. You’re probably planning a special dinner for a special someone, or maybe some flowers and choccies, or maybe you’re all alone, wishing you had someone to spoil this February 14th. That’s all important but aren’t you forgetting something? How will you woo your clients this Valentine’s day and onwards? While we’re on the topic of love, it’s definitely worth thinking about. So here are some tips, guided by the great Nat King Cole’s L-O-V-E.
L is for the way you look.
Appearances matter. In this world we’re first drawn to potential partners by their looks. Does your brand look good? Evaluate all of your external platforms – your Facebook page, your Instagram, your LinkedIn, your website. You need to ask two questions:
- Do they look attractive?
- Do they convey your brand’s purpose?
If the answer to either of these is ‘no’, you ought to consider a brand update. These platforms are how the external world sees you. It’s well worth the investment to make them good-looking. At the end of the day, these platforms will be what drives new clients to your virtual doorstep.
O is for the only one you see.
Woo your clients! Make them feel special! Send them a birthday gift or a random message of thanks – it’ll go a long way. Don’t just wait for special occasions. Your everyday interactions with clients should be smooth and lovely.
It’s all these small details that make a big difference.
V is very very, extra-ordinary.
Remember, just as in the dating world, you’re competing against hundreds of other potential matches –what sets your brand apart? Why should a potential client choose you? Why should you clients stay with you?
You need to be the only agency your clients interested in for the relationship to work. Let’s be honest: the last thing you want, in your personal life, or in your business, is any infidelity.
Authentic, unique service, and good quality work will be what sets you apart and keeps your clients coming back. Look at what your company is doing to achieve high quality output, authenticity, and uniqueness, and ask yourself if you’re doing enough.
E is for excellence, eager, easy, elated, empowering, extra mile, take your pick.
It all comes down to how you perform, and how you behave. Your clients will keep coming back if you show your them that you’re elated to have won their affection and eager to work with them. They’ll keep coming back if you show them that you’re committed to excellence. If you show your clients that you’re easy to work with, they’ll keep coming back. If you empower your clients by putting out excellent work for them, they’ll keep coming back. Show your clients you’re willing to go the extra mile for them, and they’ll keep coming back.
Love isn’t easy. It’s messy, it’s complicated, it’s ugly, it’s time-consuming, it’s emotionally taxing, and it’s hard work. It’s all of these things, but love is also always worth it. And if you’re able to foster a love with, of, and from your clients, you’re setting yourself up for success.