Getting started with goal setting

Goal setting is about deciding what you want and putting together a plan to help you achieve what you desire. It goes beyond knowing what you want – it’s about the doing and the effort that you put in. Knowing what you want means little when you have no plan to achieve it, and in business that means stagnating, or worse.

 

Why set goals?

Knowing your goals will give you direction because you know what you’re working towards and what you’re waking up for every morning. It attaches meaning to the efforts that you make everyday. Having them written down helps you define your goals. They aren’t abstract concepts living in your head. They become real and it allows you to see what’s possible and what’s not. It also helps you see what resources you have and which ones are lacking to achieve your goals. If you sit back and take a look at your business, you can find areas that need improvement.

 

How to set goals?

Here at HKLM we use the SMART method because it’s a great way of setting realistic and attainable personal and professional goals. Setting SMART goals means setting goals that are:

Specific –  this means that you should know exactly what you want to achieve, and how you plan on doing so. How will achieving this goal help you or your business?

Measurable – how will you know when you have achieved your goals? What does it look like and how does it feel?

Attainable – your goals should be practical. Set goals that you can actually achieve. Keep in mind the context of your business – if you have a small business focus on reaching smaller goals to work your way up. If you have a big business, think big.

Relevant – your goals need to make sense in the context of your life and interests. In business, your goals must contribute to the well-being of your business in some way. Why will achieving this goal help you? More specifically, will this goal improve the stance of your brand by being relevant to your line of work?

Timely – put a time frame on your goals and set a period to track your goals to see how you are progressing. This will prevent you from becoming complacent. Remember to keep your time period realistic.

 

There is more to goals than setting them

Sometimes, both personally, and in business, fear can hold us back. Fear can be the reason we avoid our goals, and it could be the reason we don’t improve. During darker times, we might need a different kind of approach than simply goal-setting. Tech investor, author, and podcaster, Tim Ferriss explains that sometimes ‘fear-setting’ is what we need, rather than goal setting. Perhaps it can be used as a precursor to taking action on our goals:

 

 

Goals can be what sets new growth and success in motion. They could be what sets your brand apart. You need to commit to your goals; it’s easy to lose track of your goals or to fall short of achieving them because you failed to commit and be consistent. When it comes to business, you need to think SMART.

Jessica Evans is a final-year Journalism and Media Studies student at Rhodes University. While she has experience in lifestyle and science writing, she has developed an interest in branding, HKLM’s speciality. She joined HKLM for a week and diverted her writing and editing skills towards a beat totally new to her. Jessica hopes to gain experience as a copywriter and to build her knowledge of the world of brands.

Jessica Evans

Jessica Evans is a final-year Journalism and Media Studies student at Rhodes University. While she has experience in lifestyle and science writing, she has developed an interest in branding, HKLM’s speciality. She joined HKLM for a week and diverted her writing and editing skills towards a beat totally new to her. Jessica hopes to gain experience as a copywriter and to build her knowledge of the world of brands.

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