With the world cup kicking off today, I thought it would fitting for me to keep with the soccer theme.
A cheap wolf
Fifa took a unique approach to selecting the 2018 World Cup mascot – they had young designers submit their ideas and the designs of the finalists were voted for by the public, with over 50 000 people voting.
The winning design is by design student Ekaterina Bocharia; the mascots name is Zabivaka which means, “the one who scores”. The mascot is said to be fun, charming, confident and “always dreamt of becoming a football star.”
Ekaterina was paid $500 for the usage rights, which is an appalling amount in comparison to the 100 million dollars that Fifa paid for Fuleka the armadillo and the 30 million dollars that Fifa paid for Footix the rooster.
Fifa mascots are big part of the game and generate a lot of revenue in merchandise. Fifa profits immensely from the mascots – Footix earned 27 million dollars and Zakumi earned 70 million dollars.
Out of the box thinking
In Thailand, property developer AP Thailand teamed up with creative agency CJ Worx to build asymmetrical football fields. The project is part of a larger project which is aimed at creating a series of play areas in Bangkok
The project is meant to combat the population density of Khlong Toei. The asymmetrical spaces are the result of a lack of space in Khlong Toei to build full-sized football fields. But what they’ve found is that there are a lot of unused, unbalanced and asymmetrical spaces.
The project is a great example of how creativity thrives outside of the box.
And we have to give a special mention to the Nigerian Super Eagles, whose jersey has garnered a lot of attention for its bold and geometric design. The jersey design is in touch with fashion trends – it’s inspired by the floral and Ankara-inspired chevrons that have been popular on the streets and on the runways of Nigeria. The jersey pays homage to the Nigerian international team of ‘94 – which was the first Nigerian team to play in the World Cup.
The jersey had more than 3 million pre-orders – more than any other soccer team – and sold out days after its official release.