A personal brand and why you need one What is a personal brand? A personal brand is a platform on which a person… Read More
Content isn’t king You’ve probably heard the phrase ‘content is king’. If you’re in the digital publishing industry,… Read More
Beginner’s guide to influencer marketing The hallmark of the last decade has been social media, its rapid growth and development,… Read More
Why brands should pay attention to Instagram Instagram is a platform ruled by appearance and it has changed quite a bit since… Read More
Purpose vs Profit The perpetual quest for market growth, revenue, bottom line profitability or shareholder returns as a… Read More
Converse shines and Zara sinks Collaboration is what happens when people companies work together to produce something. Amazing things can… Read More
Nigeria: A Country of Contradiction Being a South African; I am no stranger to witnessing abject poverty living right alongside… Read More
Confidence vs arrogance in marketing, comms No cage-fighting mentality that excites boxing ring fans is likely to prevail in the team… Read More
Purposeful Profit While this column is not political in nature, it poses the question of how we… Read More