How to measure the impact of influencer marketing on your brand Influencer Marketing is a term used to describe marketing that involves the services of a… Read More
HKLM rebrands Code 4 Change Code 4 Change, formerly known as Change the World, is an non-profit organisation that provides… Read More
Blockchain technology: What is it and why should you know about it? Blockchain technology – you’ve probably heard this phrase floating around lately, along with words like… Read More
Haha… Nah ah: Humour in advertising Humour is a strategy employed by many brands to get the attention of their target… Read More
Collaboration and the culture of cute Collaboration is an integral part of any industry, but more so within the creative industry.… Read More
Data analytics and its impact on your business We live in a world where there is more information captured on a minute-by-minute basis… Read More
The corporation’s search for meaning In an adaptation of the title of Viktor Frankl’s¹ chronicle on the meaning he took… Read More
Disruption and pivoting business models Disruption is everywhere. If you don’t believe me, just asked your closest consultant. Companies face… Read More
Retail Stores of the Future: What’s Driving The Change Retail as we know it is under pressure. Disruption is happening at every turn.… Read More
The Real McCoy: Cry the internal brand As neither political analyst nor commentator, I approach this space with caution — yet with… Read More