Let’s talk about brand and colour Take a moment to think of your favourite brand. Or maybe, a brand you remember… Read More
Beginner’s guide to influencer marketing The hallmark of the last decade has been social media, its rapid growth and development,… Read More
Influencer marketing – yay or nay? Over the last decade influencers and their, uh, influence, have taken over the marketing spotlight.… Read More
Lessons from Nedbank’s rebrand Times are changing. The face of business is morphing to suit the digital age. In… Read More
Getting started with goal setting Goal setting is about deciding what you want and putting together a plan to help… Read More
The impact of artificial intelligence on content marketing When people hear the words artificial intelligence their minds seem to immediately leap to I,… Read More
Evolving the brand experience Branding continues to evolve beyond a logo and witty pay-off line and what worked years… Read More
What’s human lead design in a digital world? IDEO defines human centered design as a “creative approach to problem solving that starts with… Read More
Digital culture makes or breaks digital transformation initiatives What too many organisations overlook when embarking on a digital transformation is the cultural and… Read More
How to measure the impact of influencer marketing on your brand Influencer Marketing is a term used to describe marketing that involves the services of a… Read More