One-size-fits-all branding in Africa doesn’t cut it As the global economic slowdown continues to inhibit opportunities for expansion in home territories, more… Read More
How to be truly diverse These days organisations have no choice but to be diverse and inclusive because it’s where… Read More
Brands wrestling for relevance In an ever-changing marketing environment brands have to work harder to stand out amongst the… Read More
Digital culture makes or breaks digital transformation initiatives What too many organisations overlook when embarking on a digital transformation is the cultural and… Read More
Social Justice and Pride of Choice In an era where social and political commentary by brands and individuals can be extremely… Read More
When brands take a stand There’s no denying that the landscape of branding has changed; brands aren’t just pushing their… Read More
Indie Fin’s identity crisis Indie Fin is a division within Sanlam Life insurance, with their own unique identity to… Read More
More to Africa than meets the eye The term afrofuturism was fathered by Mark Dery when he mentioned it in his essay,… Read More
Space Force vs Firefox We’ve see the successes of crowdsourced initiatives, where the collaboration between brands and consumers creates… Read More
A hit and a miss for Cell C Cell C recently updated their brand identity, with the new brand slowly ‘trickling’ into the… Read More