One-size-fits-all branding in Africa doesn’t cut it As the global economic slowdown continues to inhibit opportunities for expansion in home territories, more… Read More
Africa’s new creative direction It is an exciting time for African creativity. A lot of fresh, new thinking is… Read More
Building a brand consumers can trust Branding is a way for organisations to differentiate themselves from their competitors, it helps the… Read More
Brands wrestling for relevance In an ever-changing marketing environment brands have to work harder to stand out amongst the… Read More
Social Justice and Pride of Choice In an era where social and political commentary by brands and individuals can be extremely… Read More
More to Africa than meets the eye The term afrofuturism was fathered by Mark Dery when he mentioned it in his essay,… Read More
Space Force vs Firefox We’ve see the successes of crowdsourced initiatives, where the collaboration between brands and consumers creates… Read More
A hit and a miss for Cell C Cell C recently updated their brand identity, with the new brand slowly ‘trickling’ into the… Read More
Why you should invest in good design Design is everywhere and everyday potential customers are interacting with your brand through your packaging,… Read More
Winning at branded content Branded content, is content that does not involve traditional advertising. It’s sponsored articles, music videos,… Read More