The City of (A)ngels: Branding the LA28 Olympics for the Digital Age The Olympic emblems are a fascinating piece of recorded design history, a snapshot of design… Read More
Brand purpose 101 So, you’re building a brand. Maybe you’re just in need of a brand refresh. Where… Read More
A personal brand and why you need one What is a personal brand? A personal brand is a platform on which a person… Read More
How to make your clients love you this Valentine’s Love is in the air. You’re probably planning a special dinner for a special someone,… Read More
Let’s talk about brand and colour Take a moment to think of your favourite brand. Or maybe, a brand you remember… Read More
Content isn’t king You’ve probably heard the phrase ‘content is king’. If you’re in the digital publishing industry,… Read More
Beginner’s guide to influencer marketing The hallmark of the last decade has been social media, its rapid growth and development,… Read More
Lessons from Nedbank’s rebrand Times are changing. The face of business is morphing to suit the digital age. In… Read More
Beginners guide to content marketing Content marketing is “telling a story before the sales message;” according to Keith Hernandez, a… Read More
Lessons in branding from the biggest brands around the world We have reached an age of be the best, or don’t be. Swedish business man,… Read More