Evolving the brand experience Branding continues to evolve beyond a logo and witty pay-off line and what worked years… Read More
What’s human lead design in a digital world? IDEO defines human centered design as a “creative approach to problem solving that starts with… Read More
Africa’s new creative direction It is an exciting time for African creativity. A lot of fresh, new thinking is… Read More
Building a brand consumers can trust Branding is a way for organisations to differentiate themselves from their competitors, it helps the… Read More
Brands wrestling for relevance In an ever-changing marketing environment brands have to work harder to stand out amongst the… Read More
Winning at branded content Branded content, is content that does not involve traditional advertising. It’s sponsored articles, music videos,… Read More
HKLM Brands Alliance Francaise Lagos, Mike Adenuga Centre A long standing client of HKLM, Dr. Mike Adenuga Jr. who is one of Africa’s… Read More
New Bank of Abyssinia brand marries traditional culture and contemporary thinking Bank of Abyssinia, the third largest private bank in Ethiopia unveiled a new brand positioning… Read More
Digital Culture Must Precede Digital Transformation Digital culture is not quite what it looks like at face value. Digital culture is… Read More
Converse shines and Zara sinks Collaboration is what happens when people companies work together to produce something. Amazing things can… Read More