Brands wrestling for relevance In an ever-changing marketing environment brands have to work harder to stand out amongst the… Read More
More to Africa than meets the eye The term afrofuturism was fathered by Mark Dery when he mentioned it in his essay,… Read More
HKLM Brands Alliance Francaise Lagos, Mike Adenuga Centre A long standing client of HKLM, Dr. Mike Adenuga Jr. who is one of Africa’s… Read More
New Bank of Abyssinia brand marries traditional culture and contemporary thinking Bank of Abyssinia, the third largest private bank in Ethiopia unveiled a new brand positioning… Read More
Net Neutrality Is Almost Over And Out Not to be too dramatic about it; but basically the internet as we know it… Read More
Nigeria: A Country of Contradiction Being a South African; I am no stranger to witnessing abject poverty living right alongside… Read More
Branding to Millennials in South Africa Millennials are strange creatures, but according to Julia Deutsch, there are a few things that… Read More
Black Panther Artwork vs Costumes The Black Panther movie is Marvel’s new movie with a largely black cast, helmed by… Read More
Why You Should Be Investing In Marketing It is difficult to believe that in 2018 people are still questioning the relevancy of… Read More
Customer Control For Entrepreneurs No organisation, irrespective its size, industry, and geographic location, can succeed without customers. And given… Read More