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  • Home
  • Blog
  • Portfolio
  • Services
    • Strategy
    • Branding
    • Digital
    • Investor Relations
    • Employee Engagement
    • Experiential Branding
  • Contact Us
  • About Us
    • About Us
    • Africa, Continent of Promise
    • Making a Positive Difference in Africa
    • Branding is a Force for Good
    • The HKLM Difference
03/06/2019 / brand, branding, IBE, internal brand engagement

SA’s financial services brands – customer centricity or marketing spin?

There’s something fresh brewing in the South African financial services sector, and it’s not stronger…

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Sean McCoy 03/06/2019
25/05/2018 / brand health, branding, communication, strategy

HKLM rebrands Chamber of Mines of South Africa to Minerals Council South Africa

The now Minerals Council South Africa, embarked on a 3-year journey with HKLM to rebirth…

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Sean McCoy 25/05/2018
22/05/2018 / culture, Social

Purpose vs Profit

The perpetual quest for market growth, revenue, bottom line profitability or shareholder returns as a…

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Sean McCoy 22/05/2018
01/03/2018 / brand, communication, Conversation, engagement, Mark Lives, Marketing

If the shoe fits

Leadership has continued to occupy centre-stage since we closed out last year and have seen…

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Sean McCoy 01/03/2018
08/02/2018 / brand, communication, culture, Digital, Mark Lives

The corporation’s search for meaning

In an adaptation of the title of Viktor Frankl’s¹ chronicle on the meaning he took…

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Sean McCoy 08/02/2018
27/01/2018 / brand, branding, culture, Mark Lives, Marketing

Economic revolution & building the citizen brand

The catalytic role of brand and the citizen for economic emancipation, rather than political revolt,…

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Sean McCoy 27/01/2018
11/10/2017 / brand, branding, culture, Mark Lives, Marketing, South Africa

South Africa’s culture of chicken

While Nando’s is about peri-peri chicken, the point cofounder, Robbie Brozin, makes is that it…

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Sean McCoy 11/10/2017
29/09/2017 / brand, engagement, IBE, Mark Lives, Marketing

People as strategy

It was the late business management guru, Peter Drucker, who is attributed with saying that…

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Sean McCoy 29/09/2017
29/08/2017 / culture, Mark Lives, Social, strategy

Confidence vs arrogance in marketing, comms

No cage-fighting mentality that excites boxing ring fans is likely to prevail in the team…

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Sean McCoy 29/08/2017
21/04/2017 / branding, communication, culture, Digital, Mark Lives, Marketing

The Real McCoy: Cry the internal brand

As neither political analyst nor commentator, I approach this space with caution — yet with…

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Sean McCoy 21/04/2017

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