HKLM SERVICES

WHAT WE OFFER

We help organisations solve their toughest brand communication challenges.

By combining audience insight with sound strategy and creativity, we make it simpler for our clients to connect with their audiences. By helping you develop and enrich your brand reputation and make the most of digital disruption we can help you engage your people, tell a compelling story to investors, all the while getting you closer to your customers.

At HKLM, we have created the following specialist teams that constantly collaborate to deliver exceptionally compelling brand solutions:

Knowing where you’re going is half the battle won.

A brand without a strategy is just a logo. We believe that highly data-driven strategic decision making enables brands to respond to their audiences in an agile way. We will help you design, develop and action a strategy to tell your story and connect with your audience.

We offer our clients a bespoke strategy process that moves seamlessly from research and insights gathering to tactics and actions. If it can be measured it matters, which is why we place a large focus on the measurability of our strategy through data analytics.

We help our clients reach their potential through quality research, analysis and interpretation of the data central to the development of the brand. The analysis and interpretation of the raw data provides the basis for a coherent brand communication plan – the platform for the creative process.

DATA ANALYTICS
STRATEGY FORMULATION
INSIGHTS
BRAND STRATEGY
DIGITAL STRATEGY
COMMUNICATION STRATEGY
EMPLOYEE ENGAGEMENT STRATEGY

We help you develop and maintain a strong, purpose-driven brand.

Behind every strong brand there is a defined purpose as to why it exists. Defining that purpose is the first challenge. The real work lies in ensuring that every touch point reflects that purpose and reinforces the story you are telling.

As the world continues to develop, the locus of control shifts more and more towards the consumer. This means that organisations need to be smarter than ever before in gaining an audience’s trust through their brand reputation. We constantly translate insights into real and compelling stories that allow our clients to develop meaningful brand experiences.

BRAND INSIGHT
BRAND PURPOSE
BRAND PLATFORM
BRAND MANAGEMENT
BRAND ARCHITECTURE
PACKAGING DESIGN
CORPORATE IDENTITY
ADVERTISING
COMMUNICATION DESIGN

Make digital disruption work for you.

Every segment of every industry is being digitally disrupted daily. We will help you navigate this disruption and discover how to respond to the needs of your audience no matter which platform they prefer. You can either lead the disruption or be disrupted – we believe it’s better to be ahead of the curve.

Every organisation’s disruption and response is unique. We believe that understanding your purpose is the first step in being able to navigate what your digital response should be. Our solutions to digital disruption include: digital audits, digital strategy, content strategy, digital design and technical delivery.

We will help you navigate whether you need an isolated once-o campaign site, or a more integrated digital strategy to achieve your goals. Whether it is reaching new audiences or better addressing existing internal or external audiences – we will help you achieve your digital goals.

CONTENT STRATEGY
SOCIAL MEDIA STRATEGY
TECHNICAL DELIVERY INSIGHTS
DIGITAL AUDIT
DIGITAL DESIGN

Share a more compelling story with your investors.

Complying with reporting regulations is only one side of the equation. Telling a compelling story that resonates with all the various stakeholders is another. As the channels for communication are increasing almost daily, we help our clients to express their solid investment case to those who invest in them nancially as well as emotionally. We can help you create investor communications that go way beyond ticking of the regulatory requirement list.

As the regulatory environment moves towards a more balanced view of your organisation; more communication opportunities emerge that can prove to be beneficial. With years of expertise in this eld, we can help you create compelling, detailed and balanced communication – whether in print or online – geared at providing context rich and relevant investor information where and when they are looking for it. We can also optimise the entire content value chain including announcement presentations, corporate websites, video and investor events through to new digital content applications.

CORPORATE REPORTING
STAKEHOLDER COMMUNICATION
REPORTING CONSULTING
INVESTOR STRATEGY
REGULATORY GUIDANCE
ONLINE REPORTING

Engage your people.

When employees are engaged and rallied around your purpose and value set, they embody a strong corporate culture geared for success. However large or diverse your complement of employees, we’ll help you engage your people on the issues that matter and shape your culture so employees want to engage with you and build a better, more aligned and successful organisation.

Employee engagement and corporate culture set the tone for how successful your organisation will be in achieving its goals. We assist by creating opportunities for employees to reach out and share with the organisation and to align behaviours. Sometimes this means persuading people to do di erent things so that organisations can perform better; but employee engagement is a symbiotic relationship that helps organisations create the kind of employee experience that makes their employees want to engage with them and ultimately build competitive advantage in business.

INSIGHTS
CHANGE MANAGEMENT
EMPLOYEE COMMUNICATIONS
EMPLOYEE WORKSHOPS
CULTURE MEASUREMENT

Your brand is more than a logo on a page.

Whether it’s your own work environment or an exhibition stand, your brand needs to be aligned to convey your purpose clearly and succinctly. We have the skills and experience to bring your brand to life and connect with all your audiences in a real and authentic way, regardless of the environment.

Our experiential services move from strategic concepts through to memorable real-world experiences. Whether it is building or event signage through to the way in which your audience experiences your products and services, it all reflects on your brand.
From telling a compelling investor story at an Annual General Meeting to redesigning your once so it better reflects your values and culture, our highly skilled team can make your brand come alive.

ENVIRONMENTAL DESIGN
SIGNAGE AND WAY-FINDING
SPACE PLANNING
WORKPLACE AUDITS
RETAIL DESIGN
ENVIRONMENTAL BRAND AUDIT
CORPORATE INTERIORS