Taj

Modernisation of this cleaning solutions brand belonging to the Ditra Sitra Group in the United Arab Emirates was key to their market defence strategy. Their aim was to maintain market share in the region as best in class global brands entered the market.

Following the brand identity update done by HKLM, a range of pack extensions were conducted across multiple categories. As a result, the primary brand in their portfolio, Taj has successfully held its ground in the region.