• HKLM
    • HKLM Story
    • Building Reputations
    • Brand Advantage™
    • Reach
  • 360° BRANDING
    • Overview
    • Strategy
    • Design
    • Environmental
    • Investor Relations
    • Advertising
    • Research
    • Internal Branding
    • Digital
    • Online
  • CASE STUDIES
    • Cotlands
    • Exxaro
    • Kumba Iron Ore
    • mcel
    • Nedbank
    • Pearl Valley
    • Singita
  • PORTFOLIO
  • ACCOLADES
  • OUR PEOPLE
  • WE CARE
  • CONTACT US
    • Contact Us
    • Careers
  • PRESS
    • Archive

Case Study

 

Nedbank


Idea shaped
Nedbank, one of South Africa’s largest banks, required ongoing management and maintenance of the Nedbank brand.


Idea delivered
A refined application of Nedbank’s brand identity elements, and a new visual language were devised, with a construction and rationalisation of the bank’s monolithic brand architecture, as well as brand identity guidelines.