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Case Study

 

Kumba


Idea shaped
Kumba Iron Ore determined that the enrichment of the lives of others through the financial, social, and environmental sustainability of their employees and their communities, would be the core of its social and business responsibility. This idea was based on Kumba s brand promise: “We see what could be.

Idea delivered



Idea delivered
The concrete expression of the idea was delivered in booklets, financial advertisements, digital invitations, a branding loop, employee report, calendars and the concept for the annual report.