Kumba
Idea shaped
Kumba Iron Ore determined that the
enrichment of the lives of others through
the financial, social, and environmental
sustainability of their employees and
their communities, would be the core
of its social and business responsibility.
This idea was based on Kumba s brand
promise: “We see what could be.
Idea delivered
Idea delivered
The concrete expression of the
idea was delivered in booklets, financial advertisements, digital invitations, a branding loop, employee report, calendars and the concept for the annual report.